Melbourne Media Company boosts sales with TLM's B2B lead generation.
With a focus on innovation and quality, they cater to the broadcast and online media industry in Australia, Hong Kong, New Zealand, Thailand, and Singapore.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- Despite having a skilled sales and marketing team, our client was struggling with lead generation.
- They were looking to ramp up their revenue by engaging a lead generation partner.
- The client was buying prospect lists from data sellers, but most of the data was old and stale. They were receiving several bounces too, which they wanted to avoid.
- They wanted to implement a persistent campaign to generate more website visits with a lower bounce rate.
Our Plan
- We met with the team and understood that they were looking for more experienced people to handle their account.
- We planned and dedicated team members for contact discovery, campaigning, exclusions and data management.
- We targeted companies from the broadcast and online media industries. Since the client was selling sports widgets, we used a rich text campaign that consisted of five touchpoints
- The campaign focused more on the client’s expertise, and we included personalized widgets in the creative to showcase the client’s branding expertise.
Result
- We generated a couple of leads in the initial months. Once we progressed with campaigning, we included more templates and infographics to give prospects a more visual idea about deliverables.
- We soon doubled our lead conversion rate and delivered 5 to 6 leads per month.
- The client gave us the data they had purchased, which we cleansed and added into our lists as well to make use of it.
- Due to our persistence, the client’s website received more direct visitors and a lower bounce rate. The widget content we created was informative and engaging, which led to more quality prospects.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
