Healthcare focused MSP boosts revenue 5x with TLM within a year
This client, located in Central Florida, provides IT support to healthcare companies with a team of over 20 technicians. They are looking to expand their business.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- The primary business challenge was to address the gap left by the previous client. The company was actively seeking a lead generation partner.
- The client faced intense competition among Managed service providers and needed to improve their online presence and ensure job security for their technicians.
- These multifaceted challenges required a strategic approach to enhance their market position and ensure workforce stability.
Our Plan
- We deployed two dedicated resources for prospecting and screening companies entering our database. Our prospecting process concentrated on their specific needs, particularly those of healthcare companies.
- Simultaneously, our content team embarked on crafting tailored campaigns, focusing on our Managed IT services suite offerings.
- We also emphasized the importance of reference checks to build trust with prospective clients.
- We designated an expert lead identifier with specialized training to handle responses tailored to MSPs catering to specialized industries.
Result
- During the fifth month with TLM, they successfully secured their first client, for fully outsourced IT services.
- On average, they were generating 2-3 leads per month, although there were some months with no leads at all.
- An impressive 85% of these leads progressed to the proposal stage, a result that brought considerable satisfaction. These successful closures effectively filled the void left in their customer base.
- Their email marketing perspective changed to ‘no to cold calling’ and instead focused on their partnership with TLM for their marketing efforts.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
