MSP peer teams' success journey with TLM’s Email marketing program
The client, headquartered in Illinois, offers peer team programs to MSPs across the United States and valuable resources to MSPs nationwide.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- Their business model falls into the 'good-to-have' category, making precise targeting essential.
- Despite previous attempts with various marketing agencies, including cold calling and email marketing, they found limited success.
- While they achieved some success through networking, they struggled with new business development efforts.
- Recognizing the need for a reliable partner to spearhead their business development activities, they were eager to find the right collaborator.
Our Plan
- Before starting, we always deeply understand the client's profile and their requirements. In this engagement prospecting had a pivotal role.
- Our plan emphasized strategic prospecting for small MSPs, involving our experienced team members. We targeted MSPs with employee sizes ranging from 5 to 25, as they often seek assistance the most.
- Our email messaging was carefully crafted to resonate with small-sized MSPs, addressing their pain points, and aligning with the client's peer team program plans.
- Lead Identifiers worked diligently to generate opportunities and ensure no important communications were missed. This approach helped us work on our primary goal of securing qualified leads.
Result
- In just two months, they closed their first client, securing a monthly recurring revenue (MRR) of $750, bringing them great satisfaction.
- Consistently, they were able to secure 3 to 4 appointments each month, a significant achievement.
- With new business development activities expertly managed by the TLM team, they could now devote their full attention to growing their business.
- Their previous experiences with vendors were less than satisfactory but partnering with TLM completely transformed their perspective. They found in TLM a strategic partner for lead generation and appointment setting.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
