Get High-Quality BANT Leads That Bring Conversions

At TLM, we specialize in BANT-based lead generation for B2B businesses. We offer sales-qualified leads that meet Budget, Authority, Need, and Timing criteria, helping your sales team connect with the right prospects and keep your pipeline full of opportunities that convert.
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Struggling with Low-Quality Leads and Escalating Costs?

Qualified Lead Generation

TLM focuses on connecting with decision-makers who are actively seeking solutions. By using frameworks like BANT to qualify leads, they ensure sales teams engage with high-potential opportunities.

Cost-Optimized

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

Appointment Setting

TLM helps turn leads into real business opportunities by guiding prospects through the sales process and setting up appointments that bring meaningful engagement and growth.

Demand Generation & Account-Based Marketing (ABM)

TLM uses demand generation strategies to create awareness and spark interest, while its ABM approach provides highly personalized outreach to key decision-makers. This combination ensures the right prospects are engaged, improving conversions and supporting long-term business success.

Trusted by amazing clients

Proven Success: How TLM’s BANT Lead Generation Strategies Bring Growth

See how our BANT lead generation strategies help B2B businesses achieve real results. From startups to established companies, our clients see higher conversion rates, a steady flow of qualified leads, and measurable revenue growth. By targeting the right prospects, we ensure your sales team engages with leads that are ready to convert.

California-Based MSP Franchise Strengthens Lead Generation with TLM

A Managed Service Provider (MSP) franchise struggled with costly and ineffective lead generation. TLM helped them build a steady flow of qualified leads by targeting the right decision-makers and improving the overall quality of their sales pipeline.

Results:

  • Generated 11 qualified leads in the first month and 7 in the second.
  • Enabled the franchise to choose which leads to pay for, improving control and ROI.
  • Expanded the program to 100+ franchise locations, delivering an average of 3 qualified leads per month.

Read the Case Study Here

Canadian SaaS Company Gains 15–20 Qualified Leads Monthly with TLM’s B2B Lead Generation

A Canada-based SaaS company, specialized in cash flow management for lenders, faced challenges in reaching direct lenders and maintaining a consistent lead pipeline. Partnering with TLM helped them establish efficient market penetration and generate a steady stream of qualified leads within their budget.

Results:

  • Delivered 15–20 qualified leads within the first four months.
  • Scheduled 4–5 product demos in the initial month.
  • Provided a curated prospect list for ongoing marketing initiatives.

Read the Case Study Here

Melbourne-Based Media Tech Firm Improves Sales with TLM’s B2B Lead Generation

A Melbourne-based media technology company specializing in sports widgets for broadcast and online media struggled with outdated contact lists and high bounce rates. TLM helped them revamp their outreach efforts and achieve measurable improvements.

Results:

  • Doubled lead conversion rate, generating 5–6 qualified leads per month.
  • Increased website engagement with more direct visitors and reduced bounce rates.
  • Improved lead quality by cleansing and integrating purchased data.

Read the Case Study Here

Newton-Based Painting Franchise Scales B2B Lead Generation with TLM

A Newton-based painting franchise offering residential and commercial services struggled to generate qualified leads, especially in the commercial segment. TLM helped them attract better-quality leads and reenergize their sales growth.

Results:

  • Generated 4 qualified leads in the first month.
  • Secured proposals from 2 leads, resulting in a new client.
  • Increased local website traffic through targeted email campaigns.

Check Out the Case Study Here

Trigger agents and get results directly in your team’s Slack workspace

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

Trigger agents and get results directly in your team’s Slack workspace

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

Trigger agents and get results directly in your team’s Slack workspace

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

Trigger agents and get results directly in your team’s Slack workspace

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

Trigger agents and get results directly in your team’s Slack workspace

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

Why Do B2B Teams Choose TLM for BANT Lead Generation?

At TLM, our focus is on delivering BANT-qualified leads that actually drive revenue and speed up your business growth. Every partnership we build is rooted in strategy, accountability, and real, measurable results.

Here’s what makes working with TLM different:

  • Direct Access to Senior Strategists: You’ll work directly with the experts managing your BANT lead generation campaigns. No middle layers, no delays,  just clear communication and efficient execution.
  • Revenue-Driven Accountability: We don’t stop at lead counts. Every lead is tracked to its impact on your pipeline, with detailed reporting on meetings scheduled and conversions achieved.
  • Deep Industry Understanding: With over nine years of experience in B2B lead generation across SaaS, MSPs, and Staffing, we understand your buyers, their challenges, and how to engage them effectively.
  • Flexible Engagement Models: Whether you need end-to-end BANT lead generation or support for a specific campaign, we adapt our approach to fit your business goals.
  • Proven Performance and Client Trust: With high ratings on G2, an 88% retention rate, and over 620 clients across the USA, Canada, and Australia, TLM is a trusted partner for generating quality leads that fuel long-term growth.

What our clients say about us

Discover how our lead generation and email marketing services have helped clients achieve qualified leads and grow their businesses.

Owner,

Email-focused sales/lead generation partner services

Easy to work with and accessible. They generally provide qualified leads and contacts to companies who are really looking for solutions. TLM is a solid partner and delivers on their promise to assist in finding new prospects within the desired demographics.Having TLM as an extension of my marketing and lead gen team extends my team's outreach efforts.

Owner,

Owner,

Growth-focused, MSP-savvy, and results-driven

The Lead Market is helping us solve the biggest challenge MSPs face—consistent, high-quality lead generation.Their focused approach saves us time and connects us with the right prospects. Their ability to speak the MSP language has made our campaigns more effective and relevant. TLM is not just solving a problem—they’re helping us grow with purpose.

Owner,

Sugar Land, Texas
Owner,

TLM is a great company to work with!

The Lead Market makes it very easy to communicate with them regarding our needs and wants. As a customer, we're assigned a team member from TLM who is great to work with. They meet with us virtually whenever it's needed to discuss changes in our strategy.

Owner,

Rhode Island based MSP
CEO,

Amazing Results!! Almost too good to be true

For years, we struggled generating leads despite trying many strategies like cold calling and direct marketing with minimal results. Within months, they helped us find qualified, ready-to-buy prospects. Their system follows up well, schedules appointments, and tracks warm leads—replacing the need for a business development rep. The money spent is worth every penny.

CEO,

Parsippany based MSP
VP,

Outstanding digital marketing company

They are professional, knowledgeable, and highly successful in their marketing efforts. Thanks to their online digital marketing, we’ve gained numerous customers. Their expertise means we don’t need an in-house marketing team—they effectively become our team. Their support has been invaluable in driving growth and managing our marketing activities with efficiency and professionalism.

VP,

John's Creek Consulting firm
President,

Responsive, professional and have under promised and overdelivered

We provide lead generation services for both our clients and our agency, ensuring a steady stream of leads. Our focus is on consistently delivering high-quality leads that help drive business growth and maintain a healthy sales pipeline. This reliable flow of prospects supports ongoing success and strengthens relationships with our clients and partners. They are trustworthy.

President,

New York based MSP
Owner,

Excellent

We have been working with The Lead Market since early 2018, and they have consistently delivered excellent and reliable results. Their lead generation efforts are always thorough, professional, and effective for Business. They are always proactive and stay on top of things, making them a reliable and trusted partner in helping us grow our business. We highly recommend their reliable services!

Owner,

North Brunswick based MSP
Owner,

They've been a solid, reliable source of clients for me.

They are highly responsive, almost over-communicative, ensuring I’m always informed. They dedicate time to prospecting, emailing, and setting appointments on my behalf—tasks I simply don’t have time for. Their proactive approach takes the pressure off me, allowing me to focus on closing deals while they handle the essential groundwork to keep the sales pipeline flowing smoothly.

Owner,

Reston & Tysons based MSP
President,

Great investment

The team is easy to work with and delivers great ROI. They’re always helpful whenever we have questions, providing clear support. Their excellent lead generation allows me to focus on closing business without distractions. Overall, their service makes the sales process smoother and more efficient, helping drive consistent growth for our company.

President,

Dallas based MSP
Owner,

Very proactive, methodical, and consistent lead generation at a very reasonable price.

Constant innovation, investing in their people and technology, and staying one step ahead of the competition enable them to deliver new leads at a very reasonable cost. They focus on generating leads for potential new clients within our targeted industry verticals, ensuring relevant and cost-effective results that drive business growth and opportunity.

Owner,

Maryland based MSP
President,

Amazing Customer Support

The team genuinely takes the time to understand our market and unique position. We’re impressed with the quality of leads they consistently provide. Their thoughtful approach ensures that the leads are relevant, making the entire lead generation process smooth & effective. This level of care and professionalism supports our business growth and helps us achieve our goals.

President,

Madison based MSP
President,

Excellent Lead Generation Service

TLM consistently delivers high-quality sales-qualified leads, ensuring strong ROI. Their advanced tools offer complete transparency into performance metrics, allowing businesses to track progress. By combining reliable lead generation with clear insights, TLM supports sustained business growth and maximizes sales potential through data-driven strategies and measurable results.

President,

Newark based MSP
Manager,

TLM Service Review

I truly appreciate the team’s willingness to jump in and resolve any issues quickly and efficiently. Their proactive approach and dedication ensure smooth operations and minimal disruptions. This level of responsiveness gives me confidence that any challenges will be handled promptly, making our collaboration both reliable and effective.

Manager,

DFW based Consulting firm
GM Sales,

Proven Sales Methodology

They are always ready to engage and put forward ideas, tailored through analytics. We've seen consistent success over the past few years thanks to a proven email lead generation strategy that truly delivers. The team is exceptional—collaborative, hands-on, and fully invested in our outcomes. They work side-by-side with us like true partners, letting the results speak for themselves.

GM Sales,

Melbourne based MSP
Owner,

We have had a great experience with Vivek's team

We have been partnering with The Lead Market (TLM) for a few years now, and they have significantly expanded our RRM through effective marketing strategies. TLM serves as an extension of our team, assisting in both marketing and outbound lead generation efforts. Their expertise and support have been instrumental in driving our business growth and achieving our objectives.

Owner,

New Hampshire based MSP
COO,

Consistent, Reliable, Affordable Lead Generation

They are willing to work with us on what our requirements and minimums are. They also do a great job of filtering 'bad' leads—any leads we get from TLM are solid leads. They provide us with reliable leads month over month at a reasonable rate, ROI-friendly. Their flexibility and quality have been invaluable to our business.

COO,

RI, MA, CT based MSP
Director Sales,

Excellent Lead Generation Services

They continue to nurture cold and warm leads until appointments are set, and they update their metric qualifiers to improve their turnaround. Great communication. My firm uses The Lead Market to help fill the top of our sales funnel with qualified B2B leads and appointments with companies interested in our services, actually helping in our sales pipeline.

Director Sales,

Morritown based MSP
President,

Lead generation that works

Consistent leads averaging 2–3 quality leads per month. I also appreciate that they do check-in calls once per month to ensure they are providing what we need, making communication easier. I have used The Lead Market for 5 years now, and they consistently deliver quality leads. They have been a crucial part of our company's growth through the years.

President,

Tarpon Springs based MSP
President,

Great Marketing Service!

They are good at following up, they let me review and confirm the leads that I am charged for. They are always quick to respond to questions or concerns I have. They are helping us generate warm leads through emails and follow-ups. We have had some really good success, gaining clients that will be with us long term!

President,

Kissimmee based Signage firm
Owner,

Great investment

In the short time we've been working with The Lead Market for a long time, they've brought us several great leads that have turned into orders. I highly recommend utilizing their services—they are very professional and have delivered excellent results. The Lead Market consistently provides us with qualified leads from prospects who are genuinely interested in what we offer.

Owner,

Havertown based Signage firm
Owner,

TLM leads

They are very engaged and responsive. They have generated some very good leads for me, who are now my customers. We have an update meeting every two weeks to discuss leads and understand where the conversations are with potential leads. We use TLM for lead generation, and their support has been invaluable in driving our business forward.

Owner,

Bedford based MSP
President,

Outstanding Email Marketing Services – Highly Recommend!

We’ve had an exceptional experience with TLM for our email marketing needs. Their team is responsive, helping us achieve goals. Their user-friendly platform offers seamless automation and detailed analytics. Since our partnership, engagement have increased. They understand our business and provide scalable strategies. No looking further- The Lead Market. Highly recommend!

President,

Canada based MSSP
Director,

A Reliable Partner for High-Quality Lead Generation!

When it comes to improving our lead generation efforts, The Lead Market (TLM) has been a superb partner. Their team's professionalism and knowledge have streamlined our outreach process, resulting in a noticeable rise in high-quality leads. The campaigns are executed precisely, and real-time analytics allow us to efficiently track performance.

Director,

Southern CA based MSP
President/CEO,

Solid, Qualified Leads

TLM has provided leads that are already interested in our services, so it has been relatively easy to close most of the deals and gain new clients. They help us reach out to new clients by providing us with leads, interested in our services. They provide detailed information about the prospect and follow up to ensure that the meeting took place.

President/CEO,

Missouri City based MSP
President,

Consistent Quality and Affordable Marketing

The Lead Market's lead generation and appointment setting is a consistent and highly engaged process. They keep us informed about their goals and maintain a steady stream of leads for our company. They've secured our largest clients to date. We needed a marketing partner to open opportunities for our services, and TLM has delivered exceptional results.

President,

Burlington based MSP
President,

Growing my business with qualified leads.

TLM provides a great resource for building lead lists based on my criteria. They develop compelling email campaigns focused on gaining leads' attention to schedule appointments. Most business owners seem to agree that finding qualified leads is a significant challenge. That is the case for me. I have relied on TLM to search and connect me with quality leads for many years.

President,

Kansas City based MSP
Owner,

Great value and excellent results

Campaigns run automatically with very low overhead. I didn’t need to invest much work in launching. We set simple parameters and leads started flowing. Monthly lead qualification ensures that I don’t pay for bad leads. The Lead Market delivers quality, responsive leads that convert, saving me the expense of a full-time hire.

Owner,

Newton based Painting firm
Owner,

Extraordinary Value

TLM continues to improve their performance, processes, and portal. The marketing rep is great at handing off meetings and informing prospects they will meet with me. Sometimes calendar links get disconnected—likely my issue—so appointment setting needs some extra care. Occasionally, appointments are set the next day. Just a note to block calendar time when no appointments are wanted.

Owner,

Wausau based MSP
Owner,

Great Partner for Quality Leads

What I like best about The Lead Market is the quality of their leads and how well they align with our ideal customer profile. They understand our business and deliver prospects genuinely interested and ready to talk. Their targeted approach has saved time, improved our pipeline, and helped us focus on closing deals instead of chasing unqualified leads.

Owner,

Fairfax based MSP
Owner,

Delivered High-Quality Leads Faster Than Expected

Their team is highly professional, communicative, and clearly understands the importance of speed without compromising quality. It’s truly rare to find a B2B lead generation partner that consistently hits the mark this well, this early. We are very convinced by their work and looking forward to continuing our successful partnership for many more projects ahead!

Owner,

Atlanta based MSP
Owner,

Driving business with qualified leads

We have partnered with The Lead Market (TLM) since our business began 5 years ago. They provide follow-up, highly qualified leads, and deliver on their promises. TLM regularly reviews accounts and remains accessible. Their lead nurturing and appointment setting with decision-makers have been invaluable. TLM’s expertise and budget management make them a trusted, reliable partner.

Owner,

Austin based MSP
Sales Manager,

Great lead gen partner for our Managed IT Services.

The Lead Market is a true partner and understands the size & type of business we are looking for, which limits our time qualifying leads and allows for a smooth sales process. Also, the Lead Market helps us target qualified leads in our territories for introductory meetings. We've partnered for 7 years now and won numerous loyal clients through their lead generation efforts.

Sales Manager,

Durham based MSP
Owner,

The Lead Market team has been a revelation!

When I signed up with them, my expectations were lukewarm at best because of past experiences with other similar companies that charged high fees but only delivered just enough results to avoid being terminated. However, my experience with them has been different, and they have exceeded those low expectations consistently over time.

Owner,

Ellicott City based MSP
CEO,

The Lead Market who has been a huge success for us

Their professionalism and marketing expertise have driven a remarkable 300% sales increase for us in the past year. Their strategic approach and dedication have truly made a difference in growing our business. We are extremely satisfied with their results and confidently recommend their services to anyone seeking effective marketing solutions and significant sales growth.

CEO,

Atlanta based SAP Consulting firm
President,

The Lead Market has been a great success for us

The Lead Market has been a great success for us. Vivek and his team are highly professional, responsive, and a pleasure to work with. Their dedication and expertise have made a significant positive impact on our lead generation efforts. We are very satisfied with their services and would highly recommend them to anyone seeking reliable and effective marketing support.

President,

Columbia based MSP
President,

Great Service!

They conducted a very thorough review of our needs and delivered great results. We have acquired new customers and received quite a few warm leads, which has made closing deals much easier and more efficient. Their approach has significantly improved our sales process by providing relevant prospects who are ready to engage and convert quickly.

President,

Canada based MSP
President,

The Lead Market finds leads

I hired The Lead Market to run email campaigns aimed at building up my sales pipeline. They consistently nurture prospects and generate quality leads, helping to keep the pipeline full and active. Their reliable approach has made a real difference in my lead generation efforts, providing steady support for my sales growth. They help prospects to convert into a client.

President,

Midtown Atlanta based MSP
Manager,

TLM has been a game changer

We are very pleased with the response time and quality of leads provided by TLM. Thanks to their support, we have been able to bring our services to market faster than ever before. Their efficient lead generation and quick communication have played a key role in accelerating our growth and reaching new customers effectively.

Manager,

Waco based Staffing firm
President,

The Lead Market Service Review

We have multiple companies that The Lead Market has assisted with lead generation over the years. Their adaptable and efficient process works well across many industries. Thanks to their expertise, several businesses have seen significant growth. The Lead Market consistently delivers quality leads and helps connect companies with the right prospects for lasting success.

President,

DFW based Development firm
CFO,

Simply the best!

I've worked with V and his team for a few years now. They are experts. Since we've used them, we've aquired more clients and lead appointments at a very fair rate for their services. We can focus on our clients and each prospect without splitting our attention to trying to acquire more leads via in-house lead generation efforts.

CFO,

Rhode Island based MSP

Ready to Grow Your Business with Top Leads?

At TLM, we drive B2B growth with BANT-qualified leads. Our data-driven approach delivers sales-ready prospects who meet key criteria, Budget, Authority, Need, and Timing, for consistent, sustainable results.
Book Your Strategy Call Today

Frequently Asked Questions

Faq answers 01

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

Faq answers 01

Your solution should provide you and your end users with a very positive ROI. It should for sure accomplish everything.

How does TLM ensure BANT compliance in lead generation?

TLM follows a structured BANT process to qualify every lead. By focusing on these four key factors, we make sure your sales team connects only with prospects who are genuinely ready to engage, helping you save time and improve conversion rates.

Can TLM help improve my lead qualification process using BANT?

Yes, TLM helps you refine your lead qualification process by applying the BANT framework effectively. We segment your leads based on their buying intent and readiness, so you can focus on prospects who are most likely to make a purchase decision.

How does TLM's lead generation process work?

TLM closely monitors key metrics such as conversion rates, engagement levels, and response times to measure campaign performance. TLM continuously reviews and fine-tunes these insights to improve strategy, ensuring higher ROI and better-quality leads for your sales team.